In a Cost Per Install campaign, publishers place digital ads across a range of media in an effort to drive installation of the advertised application. “CPI (Cost Per Install) campaigns are specific to mobile applications. Tubemogul, acquired and rebranded by Adobe in November of 2016, has about the best and most concise definition we could find, so here it is: Cost per install (aka CPI) – a definition and formula
If you aren’t familiar with CPI advertising or CPI marketing term, let’s us explain. As well as how much does it cost to drive app installs via Facebook, and more. This guide will help you understand the ins and outs of the CPI payout model in particular, what CPI advertising and CPI marketing are, and how they compare to other metrics. Therefore to meet their marketing goals, marketers may utilize all these models. As the app market grows, app marketers are in a tough ever-increasing competition for app users’ attention and ultimately their wallets. CPI, or Cost Per Install, is one of them, and while on the surface the name makes it sound deceptively simple (Cost-Per-Install means you pay when someone installs your app, right?), there is actually plenty of nuance to it. From one-off payments to costs-per-metric, there is a number of models for mobile app marketers to choose from upon launching an app’s advertising campaign. The mobile app marketing industry economy is powered by several business models.